• Adverising options and terms

    There are three main advertising products on our website:
    Free classified ads let you tell the interested visitors about your offer.
    Promotional services for free ads are efficient instruments of direct sales which increase effect from free classified ads by many times.
    Banner advertising – banners are shown on all the advertising pages on the website but not just in one category like classified ads – banners are visible to all website visitors.

  • Free classified ads

    The simplest way to find a customer online is to post a free classified ad. Your offer will be published for free on all our resources: website, Facebook and Telegram groups!

    Update your ads for free every week so that they are always up to date!

    Website ads are a direct selling tool. Browsing ads, visitors are looking for goods or services, that is why they are directly interested in the offers of the ads.

    The ads are grouped into categories, where sellers address directly to buyers, and buyers can contact sellers directly.

  • Displaing ad's contact details

    In category groups there is a limit on free display of ads' contact details for the past 7 days. The limits apply to all ads and user accounts.

    Free replies are available every 7 days.
    After the free replies are exhausted, 0.2 PROMO credits are debited for each display of ad's contact information.
    If there are not enough PROMO credits, then all user ads in the category group are withdrawn from publication.

    In ads with active paid services, contacts are displayed without limits and additional payment!

    The missing replies will be distributed among competing ads in the category. In order not to give away potential clients, we recommend:
    • purchase PROMO credits;
    • restore current ads on "My ads" page;
    • add paid services on ads and receive replies without limits!

    More details:
    Ad reply statistics
    Posting Rules
    How to restore ads, if free reply is exhausted

  • Promotion of free ads

    The essence of services for promoting free ads is to increase the response from free ads.

    Promotional services for free ads are efficient instruments of direct sales. Website's visitors look for a certain service or a product in the appropriate category and location. Therefore, it is very important that all interested visitors could see your ad.

    Over time free ads eventually slide down in the ad's listings and are rarely viewed. To avoid this and attract much more people to your ad use paid services for free ads – PROMO PREMIUM and PROMO LITE.

    To receive replies and publish ads without limits, use service UNLIMIT.


    • contacts are displayed without limits and additional payment, which means you will receive a replies from all interested in your ads visitors;
    • guaranteed publication without limits on the number of published ads;
    • ad dates are renewed automatically every 7 days so your ad is always up to date;
    • ads have a clickable link to your website;
    • do not have banners on the ad's view page.

    Please note!
    • if an ad is withdrawn from publication or deleted, unused PROMO credits are returned to your account on "My ads" page.
    • Discounts on services are valid only in the category and locations of the ad at the time of purchase. If you change the category or locations of the ad, all services cancel and unused PROMO credits are returned to your account on "My ads" page.
    • If you want to reach the entire audience of the site, regardless of the category of your ad, use banner advertising on the site.

    You can set a service for a free ad at any time on your "My ads" page. Select an ad, set the number of days and click "Start". If there are not enough PROMO credits in your account, you will be asked to purchase additional PROMO credits and the rotation will begin immediately after payment.

    • Service PROMO PREMIUM

      PROMO PREMIUM is the best way to promote your ad and make it the most efficient!

      One day of PROMO PREMIUM – 4 PROMO credits.

      Ads with PROMO PREMIUM service:
      • guaranteed to be displayed at the TOP of the ads listing in ad's category;
      • guaranteed to be displayed at the TOP of search results on the website;
      • have priority in rotation on the homepage;
      other advantages of all paid services.

      If you do not currently see your ad on the main page, other visitors view it at the moment. Simply refresh the page several times to see your ad.

    • Service PROMO LITE

      PROMO LITE is an excellent way to highlight your ad and make it much more efficient!

      One day of PROMO LITE – 2 PROMO credits.

      Ads with PROMO LITE are:
      • one display on two pages in the TOP of the list of ads in the ad category;
      • one display on two pages in the TOP of search results on the site;
      • rotated on the website homepage, however, ads with PROMO PREMIUM service have priority;
      other advantages of all paid services.

      Please note! If there is no ad at the TOP, it will be displayed in the list of all ads according to it's date.

      If you do not see your ad at the TOP of the list of ads, on the search page or the main page now, to see your ad, simply refresh the page several times to see your ad.

    • Service PROMO SOCIAL

      PROMO SOCIAL – make your post in Facebook and Telegram groups!

      One day PROMO SOCIAL – 1 PROMO credit plus the cost of one post in selected groups.

      There are two options for posting in social media and messenger groups:
      • set the service for ads on your "My ads" page on the site;
      • post your original posts yourself directly in the groups.

      Ads with the PROMO SOCIAL service:
      • are posted in selected groups once a day for the duration of the service;
      other advantages of all paid services.

      We recommend posting your ads in groups through your "My ads" page. This way, the posts will be posted without your daily participation, and you will be able to track the reply statistics to the ad.

      Please note! The ad is not posted in the groups immediately but some time after setting the service. During the service, the time of posting on the following days may vary. After posting an ad in each selected group, you will receive a message to your registered email.

      Posts with the PROMO SOCIAL service:
      After the free posts in the group are exhausted, which the chatbot will notify you about, you can continue posting. For each subsequent post, the cost of the service will be debited from your account.

      Advantages:
      • ease of posting directly in the group;
      • attractive original text using emoji;
      • the ability to post every day at the time you need.

      Disadvantages of this method of posting:
      • manual posting;
      • lack of reply statistics.

      If you want to post your original posts yourself directly in the groups, you need to notify us via the group chatbot and write your email account registered on the site. Do not forget to top up your account, for each post, 1 PROMO creditwill be debited from your account.

    • Service UNLIMIT

      UNLIMIT – an inexpensive way to post ads without limits!

      One day of UNLIMIT – 1 PROMO credit.

      • Contacts are shown without limits and additional payment, so you will receive replies from all interested visitors.
      • Guaranteed publication with no limits on the number of published ads.
      Other advantages of all paid services.

      Please note!
      The UNLIMIT service, unlike PROMO LITE and PROMO PREMIUM, does not promote or highlight your ad among other ads and does not increase efficiency of it but only removes limits on replies and the number of published ads.

    • PROMO credits

      PROMO credit is an internal currency of our website which is used to set promotional services foir ads and banners on the site.

      Unspent PROMO credits remain in your account and do not disappear over time. It is possible to spend them in parts or all at once at any time convenient for you.

      You can purchase, spend credits and check the remaining balance on "My ads" page.

      Please note! The more PROMO credits you buy, the cheaper they cost.
      PROMO credits will be credited to your account instantly after the purchase.

    • Prices

      PROMO credits prices (opens in a separate window, authorization required).
      The price depends on how many credits you buy. The more PROMO credits you buy the cheaper they cost.

      Prices for paid services:
      • PROMO PREMIUM one day – 4 PROMO credits.
      • PROMO LITE one day – 2 PROMO credits.
      • PROMO SOCIAL one post in one group – 1 PROMO credit.
      • UNLIMIT one day – 1 PROMO credit.

    • Discounts on paid services

      Significant discounts are provided for paid services, depending on the number of ads with active services in a given category and locations. Discounts are greater in those categories and locations in which there are fewer ads with active paid services.

      The larger the location, the more ads with services are set in it and the smaller the discount. For example, when choosing district "Germany", the discount will be minimal, because this district will have the maximum number of ads with active services.

  • Payment for services, transactions, invoices

    Payment for our services is made via PayPal or bank transfer on the payment page.
    You can independently receive a tax invoice and view all your transactions on your "My ads" page on the website.

    • Payment methods

      Payment via Paypal
      To pay, select the required number of PROMO credits and click on the PayPal button
      There are two PayPal payment options:
      • If you are registered with PayPal, simply log in and confirm your purchase.
      • By bank card without registering on PayPal – as a guest. Use the PayPal Guest form.

      If you can't make a payment without registration, try using:
      • another browser or device;
      • incognito mode in the browser;
      • register with PayPal and link your bank card to your account for quick and convenient payments in the future.

      Payment by proforma invoice.
      If you cannot pay using PayPal, you can pay by bank transfer, including SWIFT.
      To get started with proforma invoices write to us. In the message, please include the payer's details and other information:
      • what do you plan to advertise;
      • planned purchase amount or number of PROMO credits;
      • company name or your first and last name;
      • registration or residence address;
      • VAT number, if available;
      • contact details – email, phone and website.
      In the future, you will be able to receive proforma invoices yourself on the website, without our help.

      Proforma invoice can be paid by credit card or bank transfer.
      • When paying by credit card, on the payment page, select the currency and amount from the invoice. Click "Continue to pay" and select the payment method "Card".
      • To pay by bank transfer, use the bank details from the invoice.

      Please note!
      • When paying an invoice, take into account the possible commission of your bank. The fee must be paid by you in order for all the PROMO credits you paid to be credited to your account.
      • When paying an invoice, a fee is charged for manual payment processing. To pay without commission, use PayPal.
      • Payment is credited manually. To speed up payment processing, please let us know about the payment indicating the invoice number, date and amount of payment.
      • If the payment currency differs from the currency of your bank card or account, the conversion rate depends on the bank that issued the card and may differ from the rate indicated on the website. You can find out the exact rate from your bank.
      • To receive a proforma invoice, redirection must be allowed in the browser settings for the site de4ru.com.

    • View transactions, receive tax invoice

      You can independently receive a tax invoice and view all your transactions on your "My ads" page on the "Transactions report" page.

      To receive a tax invoice, select a payment from the list. On the page that opens, fill in the necessary payer details or select a payer from the list and click "Get an invoice". You will be prompted to save the invoice in PDF format to your device. If you cannot find the payment you need, use filters by dates and types of transactions.

      Note!
      • After creating an invoice, it is impossible to make any changes or change the payer. Please ensure that all the entered details are correct.
      • If you used PayPal for payment, you can receive an invoice immediately after payment or later on the "Transactions report" page.
      • If you paid through a bank, you can receive an invoice on the "Transactions report" page only after crediting PROMO credits on your account with us.

  • Website statistics

    Unlike most of the websites, we provide our website's statistics online (opens in a separate tab) and explain it in detail.

    If you need more recent statistics or additional information, please contact the sales department. We will be happy to answer all your questions.

    • Main statistics' figures according to Google Analytics™

      Google Analytics™ Report for the last 12 months – opens in a separate tab.

    • The most popular pages

      The homepage is not the most popular.
      According to the statistics, it is the ads' listing.
      Average views of pages on the website:
      • Ad listings (listing, search) and rubric pages – 60%
      • Ads' view pages (view) – 20%
      • Homepage – 10%
      • Other pages of the website – 10%

      Please contact the sales department for more information.

    • Traffic sources

      Organic Search / Search Traffic. Visitors who come to the site through a search engine, such as Google, Bing or Yandex.
      Direct / Direct Traffic. Visitors who came to the site directly by clicking on a shortcut in their browser or by typing an Internet address.
      Paid Search and Paid Display / Advertising in search engines and banner networks. Visitors who came to the site through advertising in search engines. We understand the importance of our own advertising and advertise our site on the Internet.
      Social / Social Network Traffic. Visitors who come to the site from social networks, such as Facebook, Telegram, WhatsApp, Viber and VKontakte.
      Referral / Referral traffic. Visitors who came to the site through links on other sites.

      Please contact the sales department for more information.

    • Explanation of statistical parameters

      Statistics is an important measure of an advertising product and you, as a buyer, have the right to know what you are buying so do not be shy - ask for the site statistics!

      The simplest statistical report should contain the following metrics:

      Sessions or visits. The number of visits to the site for the reporting period. All visits are counted, even if they were made by one person. If during the reporting period you visited a website 100 times, all 100 of your visits will be counted.
      Sessions show how often your ad will be displayed, including users, who visit a website many times.

      Users or visitors. The number of visitors for the reporting period. Each visitor is counted only once during the reporting period regardless of the number of visits made by the visitor. If during the reporting period you visited the site 100 times, only 1 visitor will be counted. This is a very important indicator for understanding how many people visit the site. A large number of visits does not mean a large number of visitors, since the same visitors can visit the site many times.
      Users show how many people your ad will be displayed to.

      Views or Pageviews. The number of pages viewed during the reporting period. Every page viewed is counted. If your banner is on all pages of the site, then this parameter will display the number of impressions of your banner.

      Views per sessions or Average Pageviews Per Visit. This indicator is important for assessing the quality of content and the site's audience. The more pages that are viewed per visit, the greater the demand for the site's content and the greater the likelihood that your ad will be noticed.

      Avg. Session Duration or Average Duration per Visit . This is also an important indicator for evaluating the quality of content and the site's audience. The longer visitors stay on the site, the greater the demand for the site's content and the greater the likelihood that your ad will be noticed.

      Bounce Rate or percentage of visits that viewed no more than one page. If a visitor viewed only one page, this may indicate both - poor content and audience of the site or good service. For example, on our site in order to renew an ad you need to visit only one page, which is considered a bounce but on the contrary this service is very convenient for many users. In any case, it is beneficial for you, as an advertiser, that this indicator be as low as possible. More than 60% of bounces, most likely, indicate that visitors are not interested in the content of the site or that they got there by accident and your advertisement will not be in payed attention to.

      New Sessions or percentage of new visits. This indicator shows how many people visited the site for the first time for the entire duration of the website's statistics. If the percentage of new visits is low, then the site does not attract new visitors and your advertisement will be shown to an established constant audience, which is effective for developing your brand using banner advertising. If the percentage of new visits is too high, then the site does not have regular visitors and most likely the site's content or its services are not constantly in demand, which significantly reduces the effectiveness of banner advertising.

      Geographical location of visitors. If the location of visitors is important to you, you need to consider the share of your target audience in the site traffic.

    • How not to fall for scamer's tricks

      There are many ways to trick advertisers:

      • Providing a falsified or forged report. A statistical report should be produced by a well known statistical system such as Google Analytics or Yandex Metric. Statistical systems that analyze the logs of sites take into account bot's visits, which can be 50 or more percent of the traffic. You cannot trust reports compiled by the site owners themselves.

      • Pay attention to how quickly the report was sent to you. To make a report takes minutes, moreover, for sites selling advertisement a statistical report should be made in advance. Report delays can be caused by data manipulation. The statistical report should be of good quality, high resolution, made by the statistics system, and not the site owners, without blots, glues and other signs of possible forgery.

      • Some sites provide a statistical report from another site or a report for entire history of a site making it look like a monthly report and so on. Therefore, be sure to pay attention to the address of the site for which the report was made as well as to the date and period of the report. The report should be fresh, preferably for a period of one month. If this data is not available, report is not actual or irrelevant, send it to the rubbish bin.

      • If you decide to study the site's audience in detail, ask for statistics for the same period for which you plan to advertise. This will give you the opportunity to carefully evaluate the site's audience for the same period. If 1000 unique users came to the site past month, this does not guarantee that 3000 users came for three past months. Perhaps the same people visit this site all the time and then the very same 1000 people will be your potential audience for the three month.

      • Visitors irrelevant to your advertisement. The site shows excellent statistics but visitors come from other countries or mistakenly visit it (large Bounce rate).

      Be careful! Do not fall for the tricks of scammers!


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